Wordwatch Towers

A plain language guide to punctuation, grammar and writing well.

Clik?

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An advertisement for a pneumatic vacuum cleaner
Image via Wikipedia

So. I’ve just bought a Dyson vacuum cleaner. Sorry, cyclone cleaner. The instructions are mainly picture-based and easy to follow. Click this into that and that into this and get hoovering. Sorry, vacuuming. Sorry, cycloning. (Dysoning?)

Except – can anyone at Dyson tell me why they spell ‘click’ ‘clik’? Three times. In one diagram. What’s that all about? Is it Esperanto?

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Written by Wordwatch

03/11/2009 at 3:53 pm

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