Wordwatch Towers

A plain language guide to punctuation, grammar and writing well.

Possessive apostrophe alert

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"A happy New Year 1867 - a happy New Year...
Image via Wikipedia

Apparently, if you imbibe Promax protein shake (according to the ad in Men’s Health Fitness Special) your “New Years’ resolution” to get fitter will be given a boost.

New Years’ resolution?

That apostrophe should be between the ‘r’ and the ‘s’.  The copywriter’s New Year’s resolution should be to buy a very good book about punctuation.

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Written by Wordwatch

04/11/2009 at 9:12 am

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