Wordwatch Towers

A plain language guide to punctuation, grammar and writing well.

Its, it’s or … its’??

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Cow-Milking Demonstration

This error was spotted in a Times Online reader’s comment in response to a story about the PM’s phone call to the bereaved soldier’s mother, Mrs Janes. Part of the comment included this sentence:

The real shame in all this is the spectacle of The Sun milking it for all its’ worth. Shameful.

The writer wanted to say: “…milking it for all it is worth.” The shortened form of ‘it is’ is ‘it’s’, with the apostrophe replacing the second ‘i’.

Find out more about it’s and its

Find out more about the possessive apostrophe

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