Wordwatch Towers

A plain language guide to punctuation, grammar and writing well.


with 2 comments

2009 Toyota Corolla photographed in Washington...
Image via Wikipedia

Swappage: like scrappage, only better.

That’s a new Toyota advertising slogan I heard on commercial radio the other day. Adding the suffix ‘age’ to otherwise perfectly innocent words is becoming increasingly common.

‘Swappage’ isn’t, of course, a ‘real’ word. But it is quite a funny one. Made me laugh, anyway.

And that’s something we need more of: humourage.

PS. Now I come to think of it, I’m not so sure ‘scrappage’ is a real word either. It’s not in my dictionary…

More neologisms


Written by Wordwatch

19/01/2010 at 4:11 pm

2 Responses

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  1. Thanks very much for this really interesting additional informationage!


    20/01/2010 at 7:25 am

    • (OK, that’s enough. Ed.)


      20/01/2010 at 7:45 am

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