Wordwatch Towers

A plain language guide to punctuation, grammar and writing well.

Swappage

with 4 comments

2009 Toyota Corolla photographed in Washington...
Image via Wikipedia

Swappage: like scrappage, only better.

That’s a new Toyota advertising slogan I heard on commercial radio the other day. Adding the suffix ‘age’ to otherwise perfectly innocent words is becoming increasingly common.

‘Swappage’ isn’t, of course, a ‘real’ word. But it is quite a funny one. Made me laugh, anyway.

And that’s something we need more of: humourage.

PS. Now I come to think of it, I’m not so sure ‘scrappage’ is a real word either. It’s not in my dictionary…

More neologisms

Advertisements

Written by Wordwatch

19/01/2010 at 4:11 pm

4 Responses

Subscribe to comments with RSS.

  1. The suffix -age is from Old Fr and denotes (in noun form) an action (e.g., “voyage”), product (“wreckage”), aggregate (“mileage,” “signage”), fees (“postage”), or place (“vicarage,” “village”). (That’s all from that thick Oxford-type book on my coffee table.)

    But I (as well as hordes of California teens) like -age endings because you can turn almost any noun or verb into something new and more fun. A meal somehow becomes more fun when it’s “mealage.” Parents become “parentage.” Etc., ad nauseam.

    My fave example ever, from long ago, and not said ironically or humorously, was the US football announcer who told viewers, “We’ll be ready for the startage of play in a few moments.”

    As should be obvious, and as the Chief Blogagist suggests, an ordinary, existing noun or gerund (a verb acting like a noun) would almost always serve as well. If so inclined, one could just as well engage in spouse-swapping as spouse-swappage.

    Michael Farrell

    20/01/2010 at 4:38 am

    • Thanks very much for this really interesting additional informationage!

      Deborah

      20/01/2010 at 7:25 am

      • (OK, that’s enough. Ed.)

        Deborah

        20/01/2010 at 7:45 am

  2. HAHAHAHAHA! Good thing you have a good Ed. It’s catching, isn’t it?

    Michael Farrell

    20/01/2010 at 7:47 am


Your questions and comments are welcome.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: