I got interested in the expression that people sometimes use when they want to suggest that something is a money-spinner. It's kerching, or ker-ching, or ka-ching. But which is correct?
Category: Plain language tips
This is just to say…
Ensorcelled? Really? Why send your readers away (probably never to return) to consult a dictionary when 'enchanted' or 'fascinated' would work just as well (probably better) in this case?
Veni, vidi, venti — or something
Do you suffer from coffee confusion? No, not a condition brought on by drinking too much of the stuff, but a type of head-spinning malady apparently afflicting coffee shop customers who don’t understand what ‘latte’ or ‘mocha’ means or that ‘tall’ (in coffee world) means ‘small’. (Does it? I’m a tea drinker.)
Larger than something very large indeed
I'm presuming it supersedes the Very Large Telescope (yes, that’s its official name), which makes me wonder what the next, even bigger, telescope could possibly be called. The Really Extremely Large Telescope? The You Think THAT Was Big Telescope?
Some things are worth repeating (and others aren’t)
A quick piece of advice today from an old hack: repetition is not necessarily a Bad Thing. Some writers think that repeating the same word is to be avoided at all costs, but this simply isn't the case. Very often, the distracting and intrusive linguistic gymnastics involved render a piece of writing inelegant and amateurish.
You’re telling me stories
Now I like Steve. He puts cartoons on his blog. He wears jumpers and stole some lipbalm once. But, storyteller? Really? ‘Cos it’s a transmedia storytelling type of a thing? Like ‘transmedia storytelling’ actually means something to human beings?
Chickens and Latin
When I finally get back to the magazine, I find the next sentence begins: Do not be tempted to skimp on the food as your flock will regulate what they need... So, to add insult to injury, 'fed ad lib' is redundant. Foreign words and phrases have their place. That place is not in a chatty mag where it is de trop. See what I mean? Annoying, isn't it.