A quick word, Commonly confused and just plain wrong

A quick word … averse to adverse

Look at this from a recent story in Retail Week:

“We aren’t adverse to a change in the leasing model.”

And this, from Nottinghamshire Live:

“I’m not adverse to slowing down the road …”

This is a mistake you will see EVERYWHERE. People use ‘adverse’ when they mean ‘averse’. But it rarely happens the other way round.

Averse‘ (usually used with ‘to’ as in ‘averse to’) means ‘having a strong dislike of or objection to’. For example:

He is strongly averse to the idea.

Adverse‘ means ‘harmful or unfavourable’. For example:

We expect adverse weather conditions.

See all posts from the ‘quick word’ series

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